FIVE DESIGN FAILS

A stick figure person holding a fishing rod with a large dollar sign on the end, set against a pink background.

FIVE DESIGN FAILS is a typographic mini booklet that examines designs that were unsuccessful in their initial stages before developing into successful final outcomes. Through structured layouts, strong typographic hierarchy, and hand-drawn illustrations, the project explores the role of iteration and growth within the design process.

A page from a book or magazine listing various personal care and household items with their page numbers, including zippers, tea bags, a walkman, Velcro, and toothpaste tubes, with a small stick figure holding a string attached to the page.
Open book displaying the title 'FABLED DESIGN' vertically with the author's name 'Sydney Evans' and publisher information 'Blackline Press'; left page features a pink background and a small simplistic line drawing of a person walking.
An illustration of three buttons resembling zippers with strings, attached to a zipper mechanism, depicting the concept of early zippers.
Open book with two pages visible. The left page has the title 'WALKMAN' vertically, and the right page has a headline 'VELCRO' written vertically. The text on both pages discusses the history and development of these products.
An open book showing the credits on the left page and an illustration of a person pulling a white object on a pink background on the right page.
Illustration of a glass jar with a lid, spoon, and toothbrush on the left page, and a tube of toothpaste on the right page, part of a book about toothpaste tubes.